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Little Black Book of Entrepreneurship, by Fernando Trias De Bes
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A truth-sayer'¬?s guide to assessing one'¬?s entrepreneurial aptitude, written for anyone seriously considering starting a business of any kind.
Most entrepreneur guides focus on the mechanics of raising capital, drafting a business plan, and handling licensing, but they overlook the serious self-reflection that is required in the decision to launch a business. And most of the literature is obsessed with success stories, while ignoring the much more illuminating and instructional lessons that can be learned from failure. Featuring interviews and anecdotes from the author's nearly 20 years as an entrepreneur, THE LITTLE BLACK BOOK OF ENTREPRENEURSHIP identifies the 14 Key Failure Factors that every aspiring entrepreneur should be aware of before signing the papers.
"Entrepreneurs are the lifeblood of any economy, and yet over 90 percent of new entrepreneurial ventures fail. By forewarning would-be entrepreneurs about the 14 causes of failure, this book's thoughtful dose of reality will raise the quality of entrepreneurship by deterring misguided ventures and increasing the number of informed, successful start-ups." --Philip Kotler, author of Principles of Marketing and Marketing Management
- Sales Rank: #1904574 in Books
- Brand: Brand: Ten Speed Press
- Published on: 2008-09-01
- Released on: 2008-09-01
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .40" w x 5.00" l, .0 pounds
- Binding: Paperback
- 152 pages
- Used Book in Good Condition
From the Publisher
A truth-sayer's guide to assessing one's entrepreneurial aptitude, written for anyone seriously considering starting a business of any kind. * Fernando Trías de Bes' books have been translated into 38 languages. * More than one million businesses are launched in the United States every year.
About the Author
FERNANDO TRÍAS de bes is the author of the international best seller Good Luck: Creating the Conditions for Success in Business and Life and the coauthor of Lateral Marketing, with Philip Kotler. He has an MBA from the University of Michigan and is the founder and president of a highly successful market research firm based in his hometown of Barcelona, Spain.
THE AUTHOR SCOOP
When did you know you were a writer?When I realized that writing was the best way to give exit to my creativity.Any hobbies?Mountain biking. I rode 5,000 km during my first year of mountain biking and I lost 14 kilos in one year. Now I ride 4 days per week through the mountains. I explore new routes constantly. Top three favorite foods?Pasta, pasta, and pasta.What book do you re-read every few years?The Little Prince. Every time there is something new in it.
Most helpful customer reviews
2 of 2 people found the following review helpful.
Save years of painful lessons and read this book
By Rod Gagnon
I wish I could get every aspiring or newbie entrepreneur to read this great little book. Having been a small business builder, owner, and seller, I found myself nodding in agreement with every chapter. Get this book. Don't lend it out. Read it at least once a year. Trust what the author says.
6 of 6 people found the following review helpful.
Gets in your face, but that's how it's supposed to be anyway
By Shoxter
I've read a lot of business books, and a lot of them are very inspirational. However at some point, all the other books seem to be too sugar coated, or delivered in a wishy-washy kind of way, or even if they are not wishy-washy, they're not tough enough and they don't get in your face. This book gets in your face and tackles the topics in a language that is seldom practiced in this genre. The topics here are otherwise more practical, and offers wisdom and insight that we almost know we should think about, but oftentimes fail to ask ourselves.
This book asks those questions, peers into your stream of consciousness and the heart of the matter, which is your motivation. Then it goes and digs in deeper. It was quite excruciating even just getting through the first five chapters, as each and every chapter made me feel inadequate on so many levels, not because of my knowledge, but because of my maturity. Then as you go along reading through the chapters, you continue introspecting whether or not you really want to get into the crazy world of entrepreneurship.
I'm still nursing some of my wounds after reading the first round. Now I'm on my second round of reading. I'm seeing things that I didn't see before. Maybe on the third reading, I'll see so much more.
I finally started a company with some friends, and it's far beyond the level of textbook know how that I expected. It's really the unexpected things that really catch us off guard. Somehow, this book has taught me a lot, and prepared me, and gave me so many a-ha moments in my journey as an entrepreneur.
Buy this book. Don't ask for it from your friends as a gift, if you're really serious with the topic. Don't even give this book away as a gift. Those who are really cut out, should have enough desire to try go out of their way to get the information they need, if they're really bent on becoming an entrepreneur.;-)
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